Online marketing

4 SEO pointers and user engagement tips

Here are some great SEO pointers for user engagement. Not only will these tips help you rank but make your site more user friendly. 1. Locate Your International Audience It’s useful to recognize exactly who are reaching your website the most, and how you can improve your webpage to rank higher in their online searches. An investigation could take some time and speculation, you can get a general look at your site’s through Analytics site that helps you find data that you need about your website. Utilizing this information as a kind......

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical......

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The Importance of Anchor Text in Back-links.

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high......

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